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Analytics & Tracking
One version of the truth.
Measurement architecture, server-side tracking, attribution and reporting — the data layer that decides whether every other decision is real.
Bad tracking is more expensive than bad ads, because it corrupts every decision after it. We build measurement first: clean events, server-side collection, consent-proof architecture.
Attribution is triangulated, never trusted from one source: platform data, analytics, MMM-lite and holdout tests cross-examined until the story is consistent.