Capabilities · Strategy & Consulting
Marketing OKRs
Goal systems that connect campaigns to company outcomes — few numbers, clearly owned, reviewed on schedule.
The discipline
The thinking layer: growth models, channel economics, audits and the operating plans that decide where every euro works before any of them are spent.
Strategy work at Agentwave produces operating documents, not decks: numbers with owners, budgets with kill criteria, plans that survive contact with the first month's data. Everything we recommend, we have run ourselves — which is why our strategies tend to be shorter, blunter and more executable than the industry standard.